HubSpot, on the other hand, is more intuitive for users and doesn’t require a huge time investment to get familiar with. It is user-friendly and has a modern UI, but its complexity can be overwhelming for some businesses. While most customers will buy based on what a CRM can do, a common complaint about Salesforce is that, due to its complexity, businesses won’t use most of the features.ĭue to the steep learning curve, many businesses don’t take advantage of what the system has to offer. In terms of features and functionality, Salesforce is far more complex and comprehensive. With CRMs, the biggest challenge facing businesses is getting their sales and marketing teams to use the CRM day in, day out. 'There are and will be other Sales CRMs coming down the line offering a MUCH BETTER user interface' Ease of use 'Interface looks like it's from the '90s!' Looking through Salesforce’s user reviews on TrustPilot, here are some of the comments: With that said, one of the most common criticisms for Salesforce online is that its UI is clunky and looks outdated compared to other CRM providers. It all depends who looks at it and works with it. When it comes to evaluating UI, it’s important to accept that everyone has a different user experience so it’s very subjective. HubSpot and Salesforce’s user interface is best evaluated by looking at screenshots of the different pages: HubSpot
If your salespeople aren’t entering information for sales calls, prospects and leads, or worse, entering bad data, they can create more work for your business. When it comes to selecting a CRM for your business, the user interface (UI) is critical to the success of your implementation. We’ll be evaluating both CRMs on the following:īy the end of this post, you’ll (hopefully!) be able to answer whether or not you should choose HubSpot vs Salesforce for your business’ needs. When choosing a CRM, like HubSpot or Salesforce, it’s important to evaluate and compare certain areas. Salesforce is the global leader in CRM but HubSpot is slowly gaining traction, especially among small-medium sized businesses, and now boasts more than 56,500 customers.
HUBSPOT VS SALESFORCE SOFTWARE
HubSpot introduced their free CRM software in 2014, allowing businesses to organise, track, and nurture their leads and customers. In terms of market share, Salesforce is the leader with a 19.6% market share and over 150,000 customers. Launched back in 1999, it revolutionised the CRM software industry with its cloud-based solution Sales Cloud. Salesforce has become one of the world's most renowned CRM providers. With that said, two of the most popular CRM systems are HubSpot and Salesforce, and in this post we’ll compare and contrast the two to see which might suit your business best. The right CRM for your business depends on the size of your company, your budget, the structure of your business, your current technology and even your employees. It’s important to start by saying that there is no best CRM. In fact, one of the questions we're most frequently asked is, ‘what CRM should I use?’. It’s not an easy process to evaluate and compare. If you’re a business looking to implement a new (or replacement) CRM, there are thousands of solutions on the market. A Customer Relationship Management (CRM) system provides a central place where businesses can manage customer and prospect data.